New Alt/Active Rock Station Debuts In Charlottesville, VA
October 22, 2015 at 2:07 PM (PT)
On OCTOBER 1st, BLUE RIDGE FREE MEDIA launched a current-based hybrid Active/Alternative radio station in the CHARLOTTESVILLE, VA market under the calls WXRK-LP (ROCK HITS 92.3). Currently, the station is seguing music and imaging and planning an early NOVEMBER "live" launch.
According to WXRK-LP GM/PD MIKE FRIEND, the station will feature "Alternative Rock during the day and Active Rock at night with a tight current playlist and broad library."
WXRK's internal motto will be "Taking the wimpy out of alternative, taking the stupid out of hard rock."
Check out the station website here.