iHeartMedia's Soundboard Launches
October 23, 2015 at 8:15 AM (PT)
iHEARTMEDIA's SOUNDBOARD debuted its first original audio program on OCT. 9th in partnership COCA-COLA – First Taste FRIDAYS. The program was created to help teens discover and debate new music with their friends over an ice-cold COKE; the debut program featuring casual conversations between host/DJ MAXWELL and teens.
The series will also includes exclusive interviews, world premieres of new tracks and surprise artist drop-ins including HAILEE STEINFELD, GRACE POTTER, AVICII, CONRAD SEWELL And more. The podcast is available on iheartradio.com/firsttastefridays and the iHEARTRADIO app.
"Typically digital branded content has delivered great results against brand perceptions/affinities and purchase intent, but it’s to a limited number of consumers who experience the full show," iHEARTMEDIA CMO GAYLE TROBERMAN said. "With radio and podcasts we can now deliver the same depth of connection and movement on brand perceptions and PI to the consumers who listen to the full podcast, but we can also scale that impact by taking the best most compelling moments and putting them on air to reach our 245 million monthly radio listeners. Essentially with branded audio content iHEARTMEDIA can deliver the impact of branded content with the predictable reach and frequency that only radio can deliver."