Vevo To Distribute BBC Radio 1's 'Live Lounge' Performance Series
October 27, 2015 at 11:52 AM (PT)
VEVO and BBC WORLDWIDE will collaborate on the distribution for BBC RADIO 1’s LIVE LOUNGE performance series. BBC RADIO 1 will provide an extensive back catalog of over 200 LIVE LOUNGE performances on VEVO as well as provide an exclusive home for the majority of future LIVE LOUNGE performances internationally. With the agreement, BBC RADIO 1 gains access to the world’s largest premium music video platform with over 12 billion monthly views and extensive exposure within the coveted millennial viewing audience.
“VEVO is one of my favorite apps, so to get RADIO 1’s world-famous LIVE LOUNGE to its massive audience of new music fans across the globe is utterly fantastic.” said RADIO 1 and 1XTRA BBC Controller BEN COOPER.
RADIO 1’s LIVE LOUNGE features a combination of the music industry’s highest profile established and emerging artists performing a small selection of stripped-back songs both within and outside of their musical genre. The program will be available on VEVO starting NOVEMBER 12th.
“We’re excited to collaborate with BBC WORLDWIDE and BBC RADIO 1 to bring such an iconic and unique program as LIVE LOUNGE to VEVO's growing audience,” said VEVO EVP/Business Development And Affairs ALEX KISCH. “We see this as a tremendous first step in our collaboration as we look to expose LIVE LOUNGE’s phenomenal music catalog and forthcoming performances to new audiences around the world.”
“I’m delighted that we have been able to broker this deal on behalf of the BBC which benefits the BBC, record labels and artists alike” added BBC WORLDWIDE Dir./Radio And Music DOMINIC WALKER.