Scott Borchetta Signs On To Mentor Last Round Of 'NASH Next' Competition
October 28, 2015 at 7:26 AM (PT)
BIG MACHINE LABEL GROUP Founder/CEO SCOTT BORCHETTA has signed on to mentor contestants during the final challenge round of CUMULUS' "NASH NEXT" competition. "NASH NEXT," which launched in JUNE (NET NEWS 6/15), is a multi-media, multi-platform competition in search of promising Country artists (NET NEWS 5/18).
"The 'NASH NEXT' platform's first season has attracted some great new talent, and I'm very excited to see how the contestants step up to the charge of creating a game-changing video concept," said BORCHETTA.
TODAY (10/28) marks the beginning of the final challenge, wherein the 10 finalists who have been selected to advance will begin competing in the "NASH NEXT MUSIC VIDEO CHALLENGE." Each artist will produce an original music video incorporating computer animation or motion design under BORCHETTA's mentorship. The winner is slated to be announced MONDAY, DECEMBER 7th and will be signed to the new NASH NEXT record label. Judges for "NASH NEXT" are producer JAMES STROUD, artist and radio personality KIX BROOKS, and CUMULUS SVP/Content & Programming MIKE MCVAY.