Jacobs Media Honors 'Zoo World' As Most Innovative
October 30, 2015 at 4:48 AM (PT)
Each week, JACOBS MEDIA honors an "innovative" member of our business. This week, they've chosen, "ZOO WORLD," writing, "in 1982, I [PAUL JACOBS] decided to leave one legendary rock station -- WRIF -- to move to DALLAS to work for another -- KZEW."
"Having grown up listening to WRIF," JACOBS continues, "I understood its culture and relationship with DETROIT. But moving to THE METROPLEX and becoming part of the legendary ZOO team required quickly learning about a station that was located literally in a foreign country. What I found was an amazing group of eclectic, passionate, talented rockers who were willing to take risks. And nowhere was that embodied more than ZOO WORLD, which may have been radio’s first mega-event. Before there was the concept of Non-Traditional Revenue, there was ZOO WORLD."
Read the full blog post here.