Coleman: What Songs Should Be In My Library Test?
October 30, 2015 at 7:50 AM (PT)
COLEMAN INSIGHTS recently introduced the FACT360 Strategic Music Test. The company describes FACT360 as, "Online music testing done right through the latest sampling techniques and data collection capabilities, and includes the same benefits that COLEMAN INSIGHTS has provided through its FACT Strategic Music Tests for more than 20 years. These benefits help radio stations build the most appealing and strategically on-target libraries possible."
In a new blog post, VP JOHN BOYNE writes, "In the previous entry in this blog series, my colleague SAM MILKMAN wrote about the importance of using the 'right' sample when you test your music library. Equally important is testing the 'right' songs, which I will address in some detail here. There are important parallels between these concepts."
"Much like how it should drive the design of your music testing sample, strategic research -- such as the Plan Developer and FLIP studies COLEMAN INSIGHTS provides to many of its clients -- should drive what you test," continues BOYNE. "You should walk away from a strategic research project with clear direction on your station’s music strategy, specifically, which styles of music should be at the core of that strategy, which should comprise secondary and 'spice' roles and which should be avoided altogether."
Read the full post here.