Beasley Media Names Lori Heeren Dir./Strategic Sales
November 3, 2015 at 11:01 AM (PT)
BEASLEY MEDIA GROUP has appointed LORI HEEREN Dir./Strategic Sales. Previously VP/GM of RENO MEDIA GROUP, HEEREN will work with BEASLEY's 52 radio stations to develop live events across the company platform.
“We are thrilled to welcome LORI back to BEASLEY in an expanded role, where she will be able to impact all of our properties,” Chief Revenue Officer HEATHER MONAHAN said. “LORI will be assuming a newly-created position where she will be empowered to use her creativity and vast network of brand partnerships to develop native advertising solutions through our events, concerts and broadcast offerings.”
In 2011, HEEREN was named Dir./New Business Development for BEASLEY’s LAS VEGAS radio cluster, where she launched creative, popular events such as Divas’ Day Out, which generated immediate national attention. “This opportunity to return to BEASLEY after four years is a highlight of my radio career,” she said. “I have so many new ideas, which are ready to come to life at BEASLEY. The Dir./Strategic Sales position is my dream job!”