Cumulus Media/Westwood One Report On 'State Of American In-Car Audio'
November 5, 2015 at 11:44 AM (PT)
In conjunction with this week's DASH conference in DETROIT, CUMULUS MEDIA/WESTWOOD ONE released a new report on “The State of AMERICAN In-Car Audio,” featuring new data on how AMERICANS listen to audio in the car from EDISON RESEARCH’s just-released Q3 2015 “Share of Ear” study.
CUMULUS/ WESTWOOD ONE CMO PIERRE BOUVARD delivered some of the findings today at the DASH 3.0 panel, "Radio & The Connected Car: A Survival Guide For Radio Broadcasters." The whole report can be accessed here.
Commented BOUVARD: “Audio and radio are part of our life from the moment we get up, and accompany us throughout the day. AMERICANS listen to 74 minutes of audio daily in the car — 72% of this time goes to AM/FM radio. That’s 53 minutes a day of AM/FM in-car listening. AM/FM radio is truly AMERICA’s leading mobile mass reach medium.”
Here are some of the key findings:
* Nearly one-third of all audio is consumed in the car. AMERICANS spend an average of 74 minutes with in-car audio daily.
* The “big three” audio platforms persist. Despite emerging audio sources, 97% of in-car listening comes from three established platforms (AM/FM radio, SIRIUSXM, and personal music collection).
* AM/FM tops them all with a 72% share of in-car audio time spen, representing 53 minutes of daily in-car listening, reaching three-quarters of all AMERICANS.