Spotify Offers Leaderboard For Programmatic Ad Buys To Private Marketplace
November 5, 2015 at 12:18 PM (PT)
SPOTIFY is offering its LEADERBOARD display inventory for real-time programmatic buying via invite-only, private marketplaces (PMPs). The PMPs for LEADERBOARD simplifies the way brands can reach the app's first-party-verified audience at scale.
SPOTIFY is partnering with premium supply-side platforms to make its heavily trafficked LEADERBOARD available for real-time buying for access to its target audience.
SPOTIFY lists as its benefits access to its scaled, global desktop user audience; the desktop experience, and user data which is 100% registered and authenticated.
SPOTIFY has also promised further announcements in store regarding programmatic.
For more information on SPOTIFY FOR BRANDS, go here.