NAB Rebrands CCW Event ‘NAB Show New York’
November 11, 2015 at 8:23 AM (PT)
The NATIONAL ASSOCIATION OF BROADCASTERS, producer of NAB SHOW and CONTENT & COMMUNICATIONS WORLD (CCW), featuring SATCON, announced TODAY (11/11) it is rebranding the CCW event, which will now be called “NAB Show NEW YORK.” Attracting some 7,000 attendees annually and showcasing next-generation technology for media and entertainment professionals, the newly named NAB SHOW NEW YORK is taking place TODAY and TOMORROW at the JAVITS CONVENTION CENTER in NEW YORK CITY.
“We are excited to bring the NAB SHOW brand to the thriving NEW YORK CITY media and entertainment market,” said NAB Pres./CEO GORDON SMITH. “The goal for the new brand is to enhance the experience for all attendees while making the event unique to New York – a mecca for the media and entertainment community.”
“We intend to retain many of the features that have contributed to CCW’s success, such as accessibility, community, and the ability to efficiently get business done,” said NAB EVP/Conventions and Business Operations CHRIS BROWN. “The new brand, however, will allow us to leverage the strength, leadership and content connections of NAB SHOW and take it to a new level by offering more innovative programming, attracting new markets and driving deeper engagement among attendees and exhibitors.”