Colonial Media + Entertainment Flips WBYB/Bradford, PA, And WVTT/Olean, NY, To Xmas Programming
November 18, 2015 at 12:55 PM (PT)
For the sixth consecutive year, COLONIAL MEDIA + ENTERTAINMENT is providing the official soundtrack to CHRISTMAS in the NEW YORK-PENNSYLVANIA area by flipping two different signals to an all-Holiday format at exactly 12:01a (ET) this FRIDAY, NOVEMBER 20th.
Both Country WBYB (BOB 103.9)/BRADFORD, PA and Country WVTT (EAGLE 99.1)/OLEAN, NY are billing themselves as the “Twin Tiers Official CHRISTMAS Channels” and will run all-CHRISTMAS music right up through FRIDAY, DECEMBER 25th according to COLONIAL MEDIA + ENTERTAINMENT Chairman/CEO JEFFREY M. ANDRULONIS.
ANDRULONIS commented: “Listeners love hearing their favorite CHRISTMAS songs, because it puts them into a holiday frame of mind,” adding advertisers appreciate the “Twin Tiers Official CHRISTMAS Channels” for the opportunity to reach holiday buyers.