B96/Chicago Becomes 'Bieber 96'
November 18, 2015 at 4:18 PM (PT)
CBS RADIO Top 40 WBBM (B96)/CHICAGO has transformed the station to "BIEBER96" for the afternoon to promote and support JUSTIN BIEBER’s sold-out event tonight at the ALLSTATE ARENA. The event, titled “An Evening With JUSTIN BIEBER,” celebrates the release of his album Purpose.
All new IDs, promos, sweepers, stopset breakers and live DJ breaks will reflect the new branding, as well as B96’s social media icons and website at B96.com.
“B96 and JUSTIN BIEBER have enjoyed an exceptional relationship dating back to the release of his very first pop radio single ‘One Time’ and that has continued to this day," B96 MD ERIK BRADLEY said. "We're thankful for our partnership and BIEBER96 is being done not only to engage his passionate fans here in the Chicagoland area but also to reinforce our commitment to one of the biggest pop music icons in the world today.”