Turkey’s Karnaval And Russia’s EMG Join Forces To Launch New Multi-Platform Entertainment Portal
November 23, 2015 at 5:38 AM (PT)
CHAMELEON for the Russian market. CHAMELEON provides Russian consumers with a broad array of radio stations -- featuring EMG’s 6 FM stations (EUROPA PLUS, RETRO FM, DOROZHNOE RADIO, RADIO 7 ON SEVEN HILLS, SPORT FM and RADIO FOR FRIENDS) and 7 new Internet-only stations.
EMG CEO EKATERINA TIKHOMIROVA noted, “As a radio station group, we recognize the importance of digital, social and most importantly mobile in the daily lives of our listeners. In creating CHAMELEON, we wanted to transcend beyond the confines of audio-only services -- and establish an umbrella brand that is truly a digital-first proposition, but one that leverages our audio expertise, without forgetting our radio roots. While looking around the world for best practices, we discovered the market-leading work that was being done by KARNAVAL in TURKEY and turned to them for a partnership to bring KARNAVAL’s model to the Russian market. We are confident that the CHAMELEON brand will become the standard for digital media in RUSSIA.”
KARNAVAL CEO ALI ABHARY said, "We are very excited to partner with EMG to launch CHAMELEON. The KARNAVAL model for the digital engagement of radio audiences has already proven to be a winning formula in TURKEY. With this strategy, KARNAVAL MEDIA GROUP has grown from being the 3rd largest radio broadcaster in its own market to being 1st, in less than 3 years. We believe that the CHAMELEON umbrella-brand strategy -- led by EMG’s leading assets, including EUROPA PLUS -- will bring substantial growth and upside opportunity for EMG to take advantage of the growth in the digital ad market in RUSSIA. KARNAVAL’s state-of-the-art technology and user interface expertise will continue to help support EMG’s digital strategy in the years to come.”
CHAMELEON will be available on the web at www.chameleon.fm as well as on the iOS, ANDROID, WINDOWS and Smart TV platforms