WW1 Transforming RADAR Rated Programming Into 14 Consumer Targeted Networks
September 26, 2006 at 1:11 PM (PT)
WESTWOOD ONE is transforming its RADAR rated programming into 14 new consumer-targeted networks, which will debut in RADAR 91. Not reflected in today’s RADAR 90 numbers, the new networks will appear in the RADAR 90 Special Tab to be released in two weeks. With the enhanced lineup, WW1 hopes to offer advertisers better clarity amd more options while allowing for better consumer targeting by day-of-the-week, daypart and demographic.
The company's new 14-network RADAR line-up will feature: three Adult-targeted news intensive networks, three broad reach networks, three young-adult-targeted networks, three Female targeted networks, and two 10-second Traffic-Sponsorship Networks.