Jacobs Media Marks Classic Rock's 30-Year Anniversary On FM Radio

Fred Jacobs

It's been 30 years since the first FM Classic Rock station, WMMQ in LANSING, MI, debuted. Consulted by JACOBS MEDIA Pres. FRED JACOBS, who pioneered the format and was instrumental in its spread across the country, WMMQ brought artists like THE BEATLES, ROLLING STONES and LED ZEPPELIN back to the airwaves after they had been all but abandoned by Album Rock Radio in favor of Hot Hits and the newest videos on MTV.

To celebrate this anniversary, JACOBS MEDIA has launched www.HistoryOfClassicRockRadio.com, a website chronicling the history of the format along with a number of first-hand accounts from the people who worked at, managed or owned the stations that were a part of the birth and growth of Classic Rock radio.

Classic Rock shows no signs of slowing down, either. Not only is the format heard on at least one station in nearly every radio market in AMERICA, but according to NIELSEN's radio ratings, its audience has grown significantly over the last 36 months as original fans continue to enjoy the songs they grew up with while entire new generations discover a timeless body of music.

FRED JACOBS has been the consistent voice of that format, shepherding stations through changes in technology, music tastes and the radio industry. "And they said it wouldn't last," joked JACOBS. "We've learned together that Classic Rock is the greatest music ever made.  It will be loved, appreciated and enjoyed a century from now."

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