Triton Digital's a2X Programmatic Exchange Adds Spreaker Pre-Roll Inventory
December 2, 2015 at 6:50 AM (PT)
Podcasting and live streaming platform SPREAKER has inked a deal to join TRITON DIGITAL's roster of clients for a2x, the programmatic audio advertising exchange, effective JANUARY 1st. SPREAKER's pre-roll inventory will be available through the service.
“As the first US-based podcasting platform to join a2x, our partnership with SPREAKER marks a significant milestone for both companies,” said TRITON DIGITAL President of Market Development JOHN ROSSO. “We are thrilled to include SPREAKER’s audio inventory in our exchange in order to help advertisers connect with their highly engaged audience in a meaningful and significant way.”
“Our partnership with TRITON DIGITAL will provide U.S. advertising buyers with access to SPREAKER’s podcast inventory programmatically for the first time,” said SPREAKER CEO FRANCESCO BASCHIERI. “Between providing programmatic access to our podcast inventory and additional opportunities for custom host read spots and branded sponsorships, TRITON DIGITAL will be a valuable partner in helping us meet our monetization goals.”