Entravision Launches 'Tú Decides' Political Cross-Platform Program
December 4, 2015 at 9:55 AM (PT)
ENTRAVISION has launched a "multi-year, multi-platform political program" to mobilize the Latino vote. "Tú Decides" will provide content via TV, radio, promotions, events, and online, starting with a voter registration drive, "La Raza Decide," that kicked off THURSDAY (12/3). Also included is the launch of PoliticaParaMi.com, a site with political news and information.
“The Tú Decides campaign stems from our commitment to educating and empowering the U.S. Latino vote. ENTRAVISION is uniquely poised to support this political initiative given our superior news expertise, extensive digital initiatives and dedicated content across all of our media platforms,” said Chairman/CEO WALTER F. ULLOA. “As the power of the U.S. Latino vote increases, ENTRAVISION’s presence in multiple key 2016 Election states makes Tú Decides among the most impactful political awareness campaigns in the country. ENTRAVISION continues to devote its media capabilities to informing the Latino vote, and encouraging voter registration and election engagement through its multi-media programming and online content.”
“We are excited to be able to bring ENTRAVISION’s Tú Decides campaign initiatives to each of our markets at a local level while also engaging them through our digital and mobile platforms, which has been critical to reaching the hyper-connected Hispanic audience,” said Vice President of News, Social Affairs and Wellness LUISA COLLINS. “ENTRAVISION recognizes the importance and impact that immersing and interacting with local communities can have in transforming the U.S. political sphere, and we will continue to drive these efforts through the delivery of superior news content to the Hispanic community.”