NYC Mayor Bill de Blasio Reverses Course, Embraces Radio Appearances
December 7, 2015 at 4:53 AM (PT)
Embattled NEW YORK CITY Mayor BILL DE BLASIO's u-turn on radio appearances has drawn the attention of the WALL STREET JOURNAL, which reports on how the Mayor has done over 30 radio appearances in the last three months, more than all of his appearances during his first 20 months in office.
DE BLASIO resisted regular "Ask the Mayor" radio appearances as his predecessors did, but reversed his policy, including agreeing to appear on iHEARTMEDIA News-Talk WOR-A/NEW YORK's morning show with LEN BERMAN and TODD SCHNITT in NOVEMBER after 10 months of the station trying to book him. SCHNITT told the JOURNAL that DE BLASIO is "doing a full-on PR offensive because his numbers are taking a hit,” said Mr. SCHNITT. “An outside consultant or some genius on the inside must have said to him, ‘We’ve got to boost the ratings here.’" DE BLASIO has also appeared in EMMIS Urban AC WBLS with SHAILA SCOTT and Top 40/Rhythmic WQHT (HOT 97) with EBRO DARDEN and PETER ROSENBERG.
Former Mayor MICHAEL BLOOMBERG, who owns crosstown News WBBR-A and BLOOMBERG RADIO, was a regular on the medium, and his mayoral press secretary STU LOESER told the JOURNAL, “You might think that more people getting their information from social media would make technology that’s been used to share news for almost a century less relevant. In fact, the opposite is true and old-fashioned radio provides an almost perfect platform for a mayor.”
Read the story here.