Live365, Blubrry Team For 'Podcast2Radio'
December 8, 2015 at 7:12 AM (PT)
LIVE365 and BLUBRRY are teaming for PODCAST2RADIO, a new service that lets podcasters stream their shows to new audiences via mobile apps and devices like ROKU, SONOS, and APPLE TV.
"We don't expect streaming to replace the on-demand experience of podcasting, but a lean back stream can offer podcasters exposure to new audiences, reliable daily analytics for advertisers/sponsors, and an opportunity for podcast networks to create curated content for marketing purposes. This is the right time to bridge these two industries and we are thrilled that BLUBRRY is our partner in this endeavor," said LIVE365 Senior Content Strategist RAE PALERMO.
"I am extremely excited about the additional distribution PODCAST2RADIO will bring BLUBRRY podcasters," added RAWVOICE/BLUBRRY CEO TODD COCHRANE. "PODCAST2RADIO instantly allows podcasters' content to be discovered by the millions of people who listen to shows via LIVE365 and their distribution partners. It also provides boundless opportunities to those who want to promote channels of podcast content."