WNYC/New York Experiments With Posting 'Audiograms' Of Podcasts On Facebook
December 9, 2015 at 4:22 AM (PT)
Sharing podcasts on social media has been a holy grail for the industry, and NEW YORK PUBLIC RADIO's WNYC STUDIOS is trying to address the issue by experimenting with posting podcasts on Facebook, reports NIEMAN LAB.
Since Facebook does not allow for directly embedding an audio player in posts, WNYC is trying posting podcasts as video files, with the audio accompanied by a static image. The first such posting came YESTERDAY (12/8) with the posting of a complete episode of "HERE'S THE THING WITH ALEC BALDWIN," posted to the show's Facebook page. WNYC is calling the video/audio postings "audiograms"; the company has experimented with posting "audiogram" clips on Twitter since last year.
But "LIMETOWN" creator SKIP BRONKIE, whose show experimented with uploading video files with accompanying audio clips to Facebook, said that his show is now just posting links to SOUNDCLOUD and iTUNES, saying that while results on Facebook were good, "retention was low, as I've heard was fairly common on Facebook, given auto-play and the nature of the News Feed."
Read NIEMAN LAB's report here.