Amplifi Media's Steve Goldstein Writes About NYC Mayor's Appearances And Radio's Missed Opportunity
December 9, 2015 at 5:58 AM (PT)
If you saw the articles here (NET NEWS 12/7) and in THE WALL STREET JOURNAL about how NEW YORK Mayor BILL DE BLASIO has reversed course and embraced radio interviews, you may have been interested in hearing the Mayor's appearances on local NEW YORK stations. But in a blog post at his AMPLIFI MEDIA website, STEVE GOLDSTEIN notes that his attempt to do just that was met with frustration.
GOLDSTEIN describes his experience in searching the websites of the NEW YORK stations and finding "friction and disappointment. Some were not dated or effectively labeled, a few were in a big stack of podcasts, others didn't exist at all. I searched BILL DE BLASIO on one station site and it turned up a myriad of Google style mentions but no station reference. The Mayor's office published a transcript, but that's all I found on one site. My best experience finding the interview was on the site of the local public station, WNYC." He points out that audio "needs to be easy to find and access" and that listeners "expect to be able to listen to content at a time of their choosing. Failing to offer that squanders a basic opportunity to connect with the audience and worse, over time erodes a station's relevance."
Read his comments and suggestions by clicking here.