Latest Post From Cumulus/Westwood One's Pierre Bouvard Looks At Radio's Value To Political Campaigns
December 9, 2015 at 10:39 AM (PT)
The latest blog post by CUMULUS and WESTWOOD ONE CMO PIERRE BOUVARD looks at how political campaigns are using radio to target voters.
BOUVARD's post, "NEW YORK TIMES: Political Campaigns Turn to Radio to Capture Voters," notes the TIMES' coverage and looks at NIELSEN's latest targeting tools, including "NIELSEN Voter Ratings," that allow campaigns to access information on political segmentation in the 48 PPM markets, with the first Voter Ratings numbers due this week, based on SPRING 2015. BOUVARD stresses that radio, among all media, reaches the most voters in AMERICA, and does so with both music and spoken word formats.
Read the entire post by clicking here.