Shaq Fu Radio Picks AdLarge Media As Ad Sales Rep
December 14, 2015 at 12:38 PM (PT)
SHAQUILLE O'NEAL's SHAQ FU RADIO streaming Hip Hop station has inked ADLARGE MEDIA as its exclusive advertising sales partner. The channel, which launched in JUNE, is also debuting a new interactive call-in show "#ASKSHAQ" on WEDNESDAY (12/16) at 5p (ET).
“I never won at anything on or off the court without a great team. We are excited at SHAQ FU RADIO to have ADLARGE as our teammate,” said O'NEAL. “Music played such an important role in my life as a kid, as a player in the NBA, and now, it triggers memories, emotions, and was my release after a tough game and a bounce after a win. If you listen to SHAQ FU RADIO, you will hear some songs that will take you back and some that are from my close personal friends. I also wanted to create a platform that would allow up and coming artists and DJs to have a place to showcase what they can do.”
“In all of media, it is rare to have an opportunity to partner with an organization like SHAQ FU RADIO and a talent like SHAQ,” said ADLAGE Co-CEO GARY SCHONFELD. “SHAQ is one of the most recognizable and respected names in the world, and our loyal advertisers are the beneficiaries of this unique partnership.”
“We are proud to partner with the force that is SHAQUILLE O'NEAL and SHAQ FU RADIO,” said ADLARGE VP, Digital Sales and Content Partnerships JAY GREEN. “The young audience is hungry for fresh original content, and SHAQ FU RADIO offers the marketplace a true integrated streaming music opportunity by combining the world of top music, interviews, and DJ personalities.”
“We chose ADLARGE because they are on the cutting edge of digital media with a strong sales team,” said SHAQ FU RADIO consultant JEFF WEBER. “What made AdLarge stand out is their customizable solutions. I’ve followed their incredible growth, and we look forward to working with the ADLARGE team to create exciting and engaging advertiser opportunities.”