Radio One Adds Classic Hip-Hop Boom 102.9 in Indianapolis
December 14, 2015 at 3:47 PM (PT)
RADIO ONE has launched a brand-new classic hip-hop station, BOOM 102.9 in INDIANAPOLIS on Top 40 WNOW's HD2 channel and translator W275BD. The new station will go up against direct format competitor CUMULUS MEDIA Urban WRWM (93.9 THE BEAT), which posted a 3.3 share of persons aged 6+ in NIELSEN's survey last month.
The station launched at 3p (CT) this afternoon with N.W.A.'s "Straight Outta COMPTON," making it RADIO ONE's sixth classic "BOOM" hip-hop station since OCTOBER 2014.
The station's morning drive will feature REACH MEDIA’s soon-to-launch “ED LOVER Show,” hosted by the former “Yo! MTV Raps” host and cohosted by rap MC and radio personality MONIE LOVE. The show will be syndicated nationally beginning JANUARY 11th with RADIO ONE’s WPHI (BOOM 107.9)/PHILADELPHIA as the first announced affiliate.
Commented RADIO ONE INDIANAPOLIS VP/GM CHUCK WILLIAMS: “Yes, we’re growing in size, but more importantly in depth of music variety and our ability to meet the diverse listening needs of our audience. From Top 40 to throwback hip-hop we have INDY covered.”