Jacobs Media Honors Liquidus As 'Most Innovative'
December 18, 2015 at 5:24 AM (PT)
Each week, JACOBS MEDIA honors an "innovative" member of our business. This week, they've chosen "LIQUIDUS," writing, "When it comes to providing digital solutions for advertisers, the radio industry has inherent advantages and disadvantages. On the plus side, radio’s local sales staffs have built strong relationships with hometown businesses, many of whom need help finding smart digital opportunities to augment their radio spend. Unfortunately, the missing pieces are often the training, resources, and inventory necessary in providing great digital advertising solutions.
"That’s where providers like LIQUIDUS can help. From dynamic ads to making it easy to extend digital ad campaigns’ reach through programmatic buying, LIQUIDUS gives stations the opportunity to go above and beyond for their clients."
Read the full blog post here.