KCXX/Riverside Drops Alternative For Rhythmic AC As 'Hot 103.9'
December 22, 2015 at 3:37 AM (PT)
ALL PRO Alternative KCXX (X103.9)/RIVERSIDE-SAN BERNARDINO has dropped their Alternative format of 20 years, flipping to Rhythmic Hot AC as KHTI “The I.E.’s New HOT 103.9 -- Move to the Music.
The station said in a release, "HOT 103.9 will play everyone’s favorites from today’s hits and recent chart toppers from the new millennium. Artists include TAYLOR SWIFT, MAROON 5, ADELE, JUSTIN TIMBERLAKE, RIHANNA, BRUNO MARS, THE WEEKND, KATY PERRY and many more."
“HOT 103.9 is the I.E.’s Independent and local community focused radio station. Our core audience are active, digital savvy listeners who drive consumer spending throughout SOUTHERN CALIFORNIA, the ideal fit for our client’s advertising needs,”said GM BILL HURWITZ.
“HOT 103.9 will be the entertainment hub for THE INLAND EMPIRE. We will play nothing but current hits, award amazing giveaways, and fully embrace our listeners digital lifestyles, noted Marketing/Digital Dir. BRIAN BOGET.
ALL PRO BROADCASTING VP DUANE DAVIS and HURWITZ will spearhead the change to a Rhythmic based Hot Adult Contemporary station. Former KCXX PD/Afternooner JOHN DeSANTIS will stay on board to program HOT 103.9.
YESTERDAY, DeSANTIS took to FACEBOOK to announce the station would switch at 7a (PT) this morning, writing, “X1039 has been a huge part of my life for nearly 20 years, so this is like losing a best friend. I’m certain that many of you feel the same, as you’ve grown up with us,” DeSANTIS posted. “Our owners and management have always been super supportive of our efforts at X1039, so please know that this was not an easy decision for them. They love the Alternative Rock format, and did everything in their power to make it work.”