WMXJ (Magic 102.7)/Miami Rebrands As '102.7 The Beach'
January 4, 2016 at 8:48 AM (PT)
Just prior to our holiday break, ALL ACCESS tipped you that a source at ENTERCOM Classic Hits WMXJ (MAGIC 102.7)/MIAMI told us that almost the entire on-air staff has been let go (NET NEWS 12/7/15). DJ HOLIDAY seemed to be the lone exception.
The New Year brought changes to the station, which relaunched on JANUARY 1st as "The New 102.7 THE BEACH." ALL ACCESS ears in the market describe it as, "a MICHAEL JACKSON-intensive '80s station."
“102.7 THE BEACH encompasses all that SOUTH FLORIDA is ... it is fun, upbeat and will feature music that is the soundtrack for our lives,” said VP/Market Manager DOUG ABERNETHY. “This new station will offer listeners and advertisers tremendous ways to connect with audiences on air, online and at events throughout SOUTH FLORIDA.”
PD PATTIE MORENO commented, “102.7 THE BEACH will feature captivating local personalities, fun content, feel good music and world class events to engage with our fans at multiple touchpoints.”
Look for the air staff to be named soon.