MSN Inks Exclusive Live Content Distribution Deal With Control Room
September 27, 2006 at 1:24 PM (PT)
Digital entertainment provider CONTROL ROOM (formerly NETWORK LIVE), the producers of LIVE 8, and MSN today announced a multiyear, global live content distribution agreement. Under this new arrangement, MSN will be the exclusive online worldwide destination via live and on-demand streaming for CONTROL ROOM's slate of live music programming, and visitors to MSN VIDEO will have ongoing access to live concerts. MSN has an estimated 465 million worldwide monthly visitors.
"With the video content market surging as it has been in the last year since LIVE 8, we have proven that there is a robust market for a company like ours to change the way live entertainment is consumed, now and in the future," said CONTROL ROOM CEO KEVIN WALL. "With MSN, we have found a global partner that sees the value and profit in providing our rich and cutting-edge live entertainment content to its consumers worldwide."
"By working with CONTROL ROOM to add original, exclusive content, we create an even deeper engagement with our global audience, thus unveiling significant new opportunities for advertisers," said MSN Entertainment and Video Services GM ROB BENNETT. "With this collaboration, artists now have an extremely valuable, cohesive, global marketing and promotion avenue to reach and connect with fans worldwide, while in turn it creates another key access point for consumers to get high-quality content from the musicians they love."
The two companieswill kick off the collaboration on OCTOBER 2 by webcasting an exclusive performance from JOHN LEGEND, live from LONDON's ROYAL ALBERT HALL. In addition, another artist already scheduled to appear on MSN through the relationship with CONTROL ROOM is JOHN MAYER from WEBSTER HALL in NEW YORK CITY.