Mike Love Unveils Blue Tag Media
January 4, 2016 at 6:43 AM (PT)
Radio veteran MIKE LOVE is now Pres./CEO of BLUE TAG MEDIA, INC. His recently launched company is a full-service programming, distribution and consulting firm.
LOVE told ALL ACCESS, “Since our inception, we have worked to broaden the perspective of what radio can really do to super serve listeners in a PPM and socially integrated environment. How the audience is being measured today has made a unique difference in Programming, Sales and Syndicated Affiliations. The smartphone is now smarter than the programmer and the listener. We work strategically with programmers to realign the measurement process and help the entire radio group in understanding the new concept of garnering ratings and revenue.”
Previously LOVE was CUMULUS MEDIA NETWORKS Urban Sr. Dir./Programming & Distribution.