Lehigh University Inks Multimedia Rights Deal With Learfield Sports
January 4, 2016 at 9:43 AM (PT)
LEHIGH UNIVERSITY has inked its first outsourced athletic multimedia rights to LEARFIELD SPORTS, which has formed LEHIGH SPORTS PROPERTIES with LEARFIELD's ANDREW PAPAEFTHEMIOU as GM. The deal covers radio, TV, digital, signage, corporate hospitality, event sponsorships, and other elements for the BETHLEHEM, PA school.
LEHIGH Dean of Athletics JOE STERRETT said, “This is a milestone day for LEHIGH Athletics, to be able to leverage the opportunities inherent in the way we conduct intercollegiate athletics with LEARFIELD’s outstanding reputation and proven track record. We’re excited for this opportunity to grow our external relationships in partnership with a national leader that has a defined presence in the Northeast and represents storied institutions nationwide.”
“The LEHIGH name has incredible value, and we’re pleased for the opportunity to work alongside Joe and his team to capitalize on the MOUNTAIN HAWKS’ rich history and bright future,” said LEARFIELD Pres./CEO GREG BROWN. “ANDREW has done great work for us the last few years. He not only knows the region well, but brings value from being inside athletics at several area schools and as a former student-athlete. We’re excited to get going.”