Triton Digital Offers Tap Podcast, New Advertising Platform For Podcast Publishers
January 5, 2016 at 5:43 AM (PT)
TRITON DIGITAL has released TAP PODCAST, a customized version of the TRITON ADVERTISING PLATFORM (TAP) built specifically for podcast publishers. The features within TAP PODCAST are designed to provide the flexibility and advanced targeting capabilities necessary to better control the reach and efficacy of inserted ads.
Fully integrated with TRITON’s Content Delivery Network, TAP PODCAST enables publishers to seamlessly traffic and manage campaigns within the podcast stream. Publishers can stitch pre-roll, mid-roll and post-roll audio ads directly into podcast episodes or audio files, targeting multiple podcasts at once or multiple campaigns within one podcast. Ads can be targeted based on a number of parameters, including geo-location, aggregator, tags, or specific episodes. The customized platform also provides publishers with analytics and access to TRITON’s forecasting engine to start, pause, or end campaigns according to inventory availability and listener patterns.
“As experts in the streaming audio and advertising space, we remain committed to building intuitive and reliable technology that enables publishers of all audio formats to manage, measure, and monetize their digital audio offerings,” said , TRITON DIGITAL SVP/GM Streaming RICHARD HILL. “As the podcasting format continues to gain traction and attract larger audiences, it is more important than ever to provide a solution that enables publishers to monetize that audience easily and efficiently.”
To learn more about TAP PODCAST and its integrations, click here.