Audio.Ad Partners With Triton Digital In Latin America
January 6, 2016 at 7:41 AM (PT)
AUDIO.AD, a digital audio advertising company in LATIN AMERICA and U.S. Hispanic markets, has partnered with TRITON DIGITAL to enable the programmatic buying and selling of AUDIO.AD’s network of online and mobile audio inventory through the TRITON DIGITAL audio ad exchange, a2x.
“We are thrilled to partner with TRITON DIGITAL. Through this partnership, AUDIO.AD is now exclusively operating TRITON’s a2x in LATIN AMERICA, creating a one-stop shop for all audio advertising markets in the region,” said AUDIO.AD Managing Director GONZALO ALONSO. “Advertisers can execute highly targeted and efficient programmatic audio buys, unlocking the full value of our digital audio inventory. With a sales force in every major market and a deep understanding of the LATIN AMERICA audio advertising industry, we are uniquely positioned to deliver meaningful results for publishing and advertising partners alike.”
“As a leader in LATIN AMERICA and the U.S. Hispanic digital audio markets, AUDIO.AD is the ideal partner for the launch of a2x in LATIN AMERICA,” said TRITON DIGITAL SVP/GM of Advertising BENJAMIN MASSE. “With their extensive reach and unparalleled knowledge of the Hispanic market, we look forward to working with them to bring new publishers and audiences to the exchange to offer the best streaming platforms and Internet radio brands in one single buy.”