iHeartMedia, Scout Media Ink Strategic Alliance
January 7, 2016 at 6:11 AM (PT)
iHEARTMEDIA has inked a "strategic alliance" with SCOUT MEDIA that will include content from SCOUT's network of video channels and web content for every NFL and major college team on iHEARTMEDIA station websites and social media and via iHEARTRADIO.
“SCOUT’s content is highly engaging and locally focused -- and fans know the difference,” said SCOUT founder JAMES HECKMAN. “In an age of inauthentic, curated, commodity content, SCOUT has a refreshing value proposition for brands and the audiences they seek -- 100% authentic, 100% originally produced -- and this alliance enables iHEARTMEDIA’s audience to experience the SCOUT difference.”
SCOUT Chairman ROSS LEVISOHN said, “This combination of rich content, massive, hyper-local distribution and monetization plays to the exact strengths of both companies. iHEART has tremendously loyal audiences, connectivity to local distribution and sales, and together we’ll be able to provide marketers unmatched, local sports engagement.”
“It’s a very exciting time for sports programming, and we’re dedicated to providing the best in sports programming across our on air, digital and social platforms where we have the capability to reach hundreds of thousands of listeners with unique content,” said iHEARTMEDIA VENTURES President JOE ROBINSON. “Sports fans are incredibly passionate and engaged, especially about their favorite teams, and there is always a demand for more authentic original content. That’s where SCOUT dominates, and we think they can bring great value to our listeners.”