Cumulus To Pay $540,000 In Deal With FCC Over Sponsorship ID Violations
January 7, 2016 at 5:52 PM (PT)
CUMULUS MEDIA's CUMULUS RADIO CORP. and RADIO LICENSE HOLDING CBC, LLC will pay a $540,000 fine in a deal reached with the FCC's Enforcement Bureau to settle a sponsorship identification violation at Country WOKQ/DOVER, NH. The payment is the largest ever for a single station violation.
The company has also agreed to a compliance plan covering 195 stations nationwide, including appointment of a Compliance Officer, enhanced operating procedures, employee training on sponsorship identification laws, and a hotline for reporting violations of the compliance plan.
The station broadcast 178 spots in MAY-OCTOBER 2011 in support of the NORTHERN PASS hydroelectric energy power line project without identifying the sponsor, which had a financial interest in the project.
“Radio and television stations that are paid to air any announcements or other content are
required to clearly disclose the payer’s identity,” said Enforcement Bureau Chief TRAVIS
LEBLANC. “While failure to disclose these identities generally misleads the public, it is
particularly concerning when consumers are duped into supporting controversial environmental projects.”