Marta Salazar Named Political Outreach Director At Entravision
January 11, 2016 at 7:07 AM (PT)
ENTRAVISION COMMUNICATIONS CORPORATION has hired former FOX O&O WTTG-TV (FOX 5)-WDCA-TV (MY 20)/WASHINGTON and SCRIPPS AE MARTA SALAZAR as Political Outreach Director, responsible for political advertising sales for the company’s television and radio stations. SALAZAR, who has also worked for TV rep firms TELEREP and MMT, KATZ COMMUNICATIONS, and TELEMUNDO, will report directly to Chief Revenue Officer MARIO M. CARRERA.
“We are delighted to welcome MARTA to ENTRAVISION and have her skills and experience to lead our political sales efforts,” said CARRERA. “Her strong foundations in local market broadcast, in addition to her unique experience in political media, make her the ideal candidate to be our Political Outreach Director. MARTA joins us during a presidential election cycle as the U.S. Latino vote continues to increase in influence in our key battleground markets: D.C., NEVADA, COLORADO and FLORIDA. We are well positioned and look forward to MARTA’s leadership in this important and growing part of our business.”
“I am thrilled to be joining the ENTRAVISION organization,” added SALAZAR. “I am both honored and excited to be at ENTRAVISION and look forward to working with the team to help further expand the U.S. Latino voice in this exciting and dynamic political climate. I feel fortunate to be joining such a respected company, committed to both the U.S. Latino community and to top quality media platforms.”