Gen Media Partners, McGavren Guild Malls, Simon/Mills Malls Extend Deal For Directory, Cross-Platform Sales
January 12, 2016 at 8:26 AM (PT)
GEN MEDIA PARTNERS has added exclusive ad sales representation duties for backlit directories in select SIMON and MILLS regional malls to the recently renewed deal between its MCGAVREN GUILD MALLS and SIMON BRAND VENTURES. GMP's cross-selling model involves multi-platform sales and radio-centric campaigns aimed at new advertisers who have not tried radio in the past.
MCGAVREN GUILD MALLS will continue sales for directory signage at ARIZONA MILLS (CHANDLER, AZ), ARUNDEL MILLS (HANOVER, MD), COLORADO MILLS (LAKEWOOD, CO), CONCORD MILLS (CONCORD, NC), DEL AMO FASHION CENTER (TORRANCE, CA), GRAPEVINE MILLS (GRAPEVINE, TX), GREAT MALL (MILPITAS, CA), GURNEE MILLS (GURNEE, IL), HAMILTON TOWN CENTER (NOBLESVILLE, IN), KATY MILLS (KATY, TX), NORTHPARK MALL (DALLAS), ONTARIO MILLS (ONTARIO, CA), OPRY MILLS (NASHVILLE), PHILADELPHIA MILLS (PHILADELPHIA), POTOMAC MILLS (WOODBRIDGE, VA), SAWGRASS MILLS (SUNRISE, FL), SUGARLOAF MILLS (LAWRENCEVILLE, GA), THE OUTLETS AT ORANGE (ORANGE, CA), and THE SHOPS AT RIVERSIDE (HACKENSACK, NJ).
“We are not repackaging old avails,” said GEN MEDIA PARTNERS CEO KEVIN GARRITY. “There are many opportunities to use the assets of radio stations in conjunction with malls to provide interesting and compelling revenue-generating ideas that meet marketers’ objectives.”
“MCGAVREN GUILD MALLS has provided us with excellent mall media representation in these select properties and we are happy to continue our relationship with them,” said SIMON BRAND VENTURES SVP of Business Development DENNIS TIETJEN.
“We are delighted that SIMON MALLS has shown this confidence in our ability to continue to provide retailers, brands, and their media agencies a resource for buying and managing the backlit directory program at these top-end centers throughout the country,” said MCGAVREN GUILD MALLS CEO DAVE PARSONS.