TuneIn Adds Limited-Run Lexus Channel
January 12, 2016 at 10:23 AM (PT)
TUNEIN has added a six-week, limited-run exclusive streaming channel in partnership with LEXUS. "KLRX RADIO" is a human-curated radio station designed to promote the redesigned LEXUS RX luxury crossover. Besides an eclectic music format, the channel, launched JANUARY 4th, features the "Unbounded Book Club," a podcast series featuring singer ST. VINCENT, DEATH CAB FOR CUTIE/THE POSTAL SERVICE's BEN GIBBARD, and actress HANNAH SIMONE ("NEW GIRL") talking about their favorite books.
“We are always looking for new ways to create amazing content that resonates with our listeners and are pleased to team up with LEXUS to create a unique radio station unlike anything out there,” said TUNEIN VP/Partnerships BILLY HARTMAN.