NAB, NPR Comments In FCC Wireless Emergency Alert Docket Tout FM Chips In Cell Phones
January 14, 2016 at 4:24 PM (PT)
The NATIONAL ASSOCIATION OF BROADCASTERS and NATIONAL PUBLIC RADIO have partnered for comments in the FCC's Notice of Proposed Rulemaking on strengthening the Wireless Emergency Alert system, touting the use of FM chips in cell phones as a way to counteract consumer reticence towards accepting text message alerts.
In the filing, the NAB and NPR suggest that "the Commission should recognize the consumer benefits of free, over-the-air FM radio and support industry efforts toward increasing the number of mobile devices with activated FM chips ... FM radio in smartphones can help fulfill the Commission’s goal of more effective alert message content, enhanced accuracy and completeness of WEA-delivered AMBER Alerts, and improved access to emergency information for persons with disabilities. Radio in smartphones also benefits the public safety of Americans with limited English proficiency, by enabling mobile access to local in-language radio stations in their community."