STRATA Announces Integration Of iHeartMedia Into Its Systems
January 15, 2016 at 3:57 AM (PT)
STRATA is now partnered with iHEARTMEDIA to offer the broadcaster's digital audio inventory to ad buyers through STRATA's systems. This will give over 1,000 advertising agencies the ability to access iHEARTMEDIA's digital inventory using STRATA's media buying system.
Through a customized solution built for iHEARTMEDIA inventory, STRATA provides access to iHEARTMEDIA's digital platform, which is available via desktop, mobile, in-car digital dashboards, tablets, gaming consoles and home entertainment systems. Ad buyers and agencies can view iHEARTMEDIA's digital audio inventory in STRATA's systems, including data on local markets, audience, and ratings.
"We're thrilled to be partnering with iHEARTMEDIA. Integrating their inventory into our systems is welcomed by our over 1,000 STRATA agencies, all of whom will now have access to the wide range of digital audio advertising opportunities that iHEARTMEDIA offers," said STRADA VP JUDD RUBIN. "The ability to target digital audio buys to specific audiences and markets, and to do so efficiently, is critical functionality for ad buyers who are working in an increasingly complex ad marketplace."
"We're pleased to collaborate with STRATA to make our digital inventory available within its systems, giving its over one thousand advertising agencies the ability to effectively and efficiently reach our audiences through our extensive digital platform and assets," said iHEARTMEDIA Pres./Research and Insights RADHA SUBRAMANYAM.