JacoBlog: The Netflix of Audio
January 20, 2016 at 5:20 AM (PT)
In the latest post on JACOBLOG, JACOBS MEDIA Pres. FRED JACOBS writes, "Since the release of TECHSURVEY11 last year (TS12 hits the field this week), our supposition that the explosive growth of video on-demand portends the growth of the same phenomenon in audio – that is, podcasting – continues to find support. The entire television viewing paradigm is going through upheaval, causing massive disruption throughout that industry. It’s taking its toll on advertising agencies, too."
JACOBS continues, "It all blew up earlier this year at CES (of all places) when LINDA YACCARINO, Chairman of ad sales and client partnerships of NBCUNIVERSAL, went on a rant about how standard NIELSEN measure fails to truly represent all the viewing that occurs."
Read the full blog post here.