Media Sales Software Providers ShareBuilders, Efficio Solutions Merge
January 20, 2016 at 2:17 PM (PT)
SHAREBUILDERS, the leading provider of yield management solutions for the broadcast media sales industry, has merged with EFFICIO SOLUTIONS, a leader in media sales management, CRM and yield solutions to the broadcast industry. The pairing will allow the two to leverage their specialties into collaborative solutions to meet the demands of the media sales industry.
Said SHAREBUILDERS Co-Founder DON LOCKE: “Joining forces with EFFICIO was a natural next step for us. Their success and outstanding reputation for integrated CRM and yield technology will only complement our product success, and help us to grow our customer base in the yield market across the broadcast sales industry. We’re very excited about future integrations and improved product enhancements so we can better serve our clients in television, radio, and cable, helping them navigate the challenges ahead.”
Initially, there will be no operational changes. Both product lines will continue to evolve and improve in order to meet the needs of customers.
Added EFFICIO Co-Founder DAVID EINSTEIN: “We are very excited about joining forces with SHAREBUILDERS, the recognized yield management leader in the media industry, with an extraordinary track record of product excellence, vision, best-in-class service and customer loyalty. We are looking forward to collaborating and sharing our mutual expertise so our product offerings provide the best choices, synergy, and services to media companies everywhere.”
EFFICIO’s client service, sales and development teams, led by EINSTEIN and MATT LONGHOUSE, will remain in place, while SHAREBUILDERS CEO ERIN KOLLER will continue to lead his management team and operations.
“Sharing a culture of innovation, we are excited about the future,” said EFFICIO Co-Founder LONGHOUSE.