Pierre Bouvard: What Auto Marketers And Dealers Need To Know About Their Media Plans
January 22, 2016 at 6:49 AM (PT)
CUMULUS/WESTWOOD ONE Chief Marketing Officer PIERRE BOUVARD takes to the company blog, noting, "the auto industry had a stunning 2015. 17,470,600 new cars and trucks sold, breaking the prior record from 2000. AUTOMOTIVE NEWS says the performance 'marks the longest streak of annual gains since the 1920s and caps a spectacular comeback for the industry'."
BOUVARD quotes EDMUNDS.COM Dir./Industry Analysis JESSICA CALDWELL as saying, "It’s truly remarkable that the auto industry is finishing off its best year ever just six years ever after the depths of the Great Recession. Low-APR offers and tumbling gas prices are making it easy for shoppers to buy or lease a new car, but don’t overlook the products themselves. If you’re buying a new car today, you’re getting a safer, more fuel-efficient and more technologically packed vehicle than ever before.”
"While sales have soared," continues BOUVARD, "media platforms historically used to build auto brands and move cars off dealer lots have experienced audience erosion."
Read the full blog post here.