Canadian Association Of Broadcasters To Establish Radio Marketing And Advocacy Bureau
January 25, 2016 at 1:06 PM (PT)
The CANADIAN ASSOCIATION OF BROADCASTERS (CAB)'s CEO Radio Council will establish what it calls a "new version of a radio marketing and advocacy bureau" in SPRING 2016. The new bureau will commission research and develop presentations focusing on radio's successes in providing efficient results for advertisers, according to a press release issued TODAY (1/25). The bureau will be open for membership to all private radio stations in CANADA, whether members of the CAB or otherwise.
"The new team will provide information on radio that demonstrates clearly to national, regional, local clients and media agencies the radio advantage" said Council Chair and CORUS RADIO President MARIO CECCHINI. "We know that radio continues to be a most effective means of reaching Canadians of all age groups and delivering audiences to advertisers with enviable results. We know that whether it is a stand-alone medium or part of a multi-platform campaign, radio is an extraordinarily efficient medium."