Gen Media Partners, Creative Talent, Inc. Enter Alliance
January 26, 2016 at 6:12 AM (PT)
GEN MEDIA PARTNERS has entered an alliance with broadcast talent and management agency CREATIVE TALENT, INC. under which the parties will work together to serve general market and Hispanic radio clients.
GEN MEDIA PARTNERS CEO KEVIN GARRITY said, “With this newest venture, GEN MEDIA PARTNERS continues to increase opportunities for revenue generation for both advertisers and client stations in the general and Hispanic markets. I’m excited about what we can do together.”
“We are in a new age, and GEN MEDIA PARTNERS is a fast-growing company with a group of very smart people,” added CREATIVE TALENT, INC. Pres./CEO STEVE GALLAGHER. “I’ve known KEVIN for many years, and I’m thrilled to be working with him to present other partners, content producers, and talent to the unique GEN MEDIA PARTNERS engagement platforms and opportunities through the CREATIVE TALENT Business division.”