Entravision Ups Two In Integrated Marketing Solutions
January 26, 2016 at 6:55 AM (PT)
ENTRAVISION COMMUNICATIONS CORP. has upped SVP/Integrated Marketing Solutions, ORLANDO market LILLY GONZALEZ to EVP/Integrated Marketing Solutions, EAST COAST, and has also promoted VP/Integrated Marketing Solutions, ORLANDO market HUMBERTO HORMAZA to SVP/Integrated Marketing Solutions, ORLANDO.
Chief Revenue Officer MARIO M. CARRERA, to whom GONZALEZ will report, said, "LILLY is a proven and valuable member of our team and I'm thrilled to see her take on this expanded role. Her deep expertise in the industry coupled with her highly impressive list of accomplishments in the Hispanic media space makes her uniquely qualified for her new position. The promotions we announced today highlight the level of talent we have across our employee base and our ability to enhance the professional growth of our internal teams. GONZALEZ and HORMAZA have proven track records in creating hyper-specific marketing campaigns that connect marketers to their intended audience, and we are proud to promote home-grown talent that have shown their dedication to the Hispanic communities we serve."
"I am excited to take on a greater role in ENTRAVISION's EAST COAST market," said GONZALEZ. "I have worked for ENTRAVISION for 17 years and have seen the continued growth of our audience, advertising base and evolution of our multichannel marketing services platform. I look forward to both building on ENTRAVISION's commitment to serving the Hispanic community, and in enhancing our integrated products and services to the benefit of our advertising clients."
"I am eager to take on new responsibilities as a SVP/IMS for ENTRAVISION," said HORMAZA. "I believe my experience in sales will help attract new advertising opportunities and further develop advertiser relations in the ORLANDO area."