Jelli Celebrates Record 2015
January 26, 2016 at 10:50 AM (PT)
JELLI finished 2015 with a flourish. The company announced that its RadioSpot™ ad technology is now live on 1,276 stations located in 193 of the top 200 cities, a growth rate of 219% from the prior year. The reach of its platform audience increased by 316% year-over-year.
By the end of 2015, the amount of ad inventory available on JELLI-powered programmatic exchanges increased by 10 times from the previous year, and 11 of the top 13 U.S. agencies and five of the top 10 U.S. advertisers that buy radio advertising had already used programmatic platforms powered by JELLI.
What's more, JELLI closed a $21 million Series B round with RELAY VENTURES, INTEL CAPITAL, FIRST ROUND CAPITAL, iHEARTMEDIA and UNIVERSAL MUSIC GROUP in early 2015, fueled by market traction to help the company prepare for future scale.
“Programmatic advertising delivers transformative benefits to the media and advertising industry, and we’re proud of our execution to enable this opportunity for our partners over the past year,” JELLI CEO MIKE DOUGHERTY said. “Programmatic advertising has seen rapid growth, however in the past it has been dominated by digital, mobile and social. With our tremendous growth in 2015, JELLI is enabling radio to capture its share of programmatic marketing budgets.”
For more information on JELLI’s audio programmatic platform, click here.