NAB Labs Morphs Into New 'PILOT' Initiative
January 27, 2016 at 6:53 AM (PT)
The NATIONAL ASSOCIATION OF BROADCASTERS (NAB) is morphing its NAB LABS technology department into PILOT, aimed at bringing together companies, organizations and educators to work on broadcast technology and innovation.
Among the charter members of the initiative are ACCENTURE, AKAMAI, FRANKLY, GOOGLE, NIELSEN, SHAREABLEE and YAHOO! JOHN CLARK, formerly of the UNIVERSITY OF NORTH CAROLINA School of Media and Journalism REESE News Lab and a veteran TV website and app creator, will serve as Exec. Dir. of the program.
“As the definition of what it means to be a broadcaster broadens, it is critical to work with traditional and new media partners on innovations to better meet the needs of future generations of consumers,” said NAB EVP/CTO SAM MATHENY. “PILOT will build these partnerships among visionaries who share the goal of tackling the challenges and opportunities facing the broadcast industry in the 21st century. I am especially happy to have JOHN CLARK leading this effort and look forward to working with him to build an engaging future.”
Find out more at nabpilot.org.