Christian Music Broadcasters Partners With Finney Media For National Survey
January 27, 2016 at 10:58 AM (PT)
CHRISTIAN MUSIC BROADCASTERS is partnering with FINNEY MEDIA RESEARCH to conduct a national survey that will unearth ways to expand and enrich ministry messages. The survey will discover how listeners interact with Christian radio, their expectations for content and what causes them to light up and take a step in the direction of JESUS. It will explore what compelled the first financial gift and how the stations and programs can encourage listeners to continue giving.
"CMB is excited about FINNEY MEDIA’s WHY LISTEN? Deepening and Expanding the Christian-formatted message," CMB Exec. Dir. MICHELLE YOUNKMAN said. "This unprecedented survey will uncover answers such as 'Why your listeners interact?’, 'What type of content do they expect?’, and 'What makes them come back to you?’ Who better to ask these pertinent questions than the experts at FINNEY MEDIA?”
The survey, to be conducted late Spring 2016, is open to all Christian stations, regardless of format, and includes Christian ministries working in these media spaces. Participants will receive both national and ministry-specific results when completed.
Registration is now open and will stay open until APRIL 17th, can be made here.