The Game's Already On With New All Access Columns!

It's WEDNESDAY -- time once again for some fresh, new columns ... exclusively on ALL ACCESS!

* THE POWER PLAYER: ALL ACCESS Editor ROY TRAKIN interviews NIELSEN MUSIC SVP/Entertainment/GM ERIN CRAWFORD.

* CONSULTANT TIPS: JEFFREY HEDQUIST explains why a "Broadcast Expert Praises Print."

* MERGE: LORI LEWIS discusses "What Nielsen's 'Social Content Ratings' Means For Radio."

* COACHES CORNER: SAM WEAVER delves into "Branding ... It Worked For Apple"

* NEXT STEPS: SETH RESLER advises that "It's Time to Start Segmenting Your E-mail List."

* RADIO FUTURESCOPE: JAMES CRIDLAND is "Getting The Basics Right."

* THE PERFORMANCE PLAYBOOK: PAUL KAYE believes "Team Shows Should Know This ... Part 1."

* PROGRAMMING YOUR LIFE: DAN MASON discusses "Your Negative Scores."

* STEVE MEYER offers a no-holds-barred perspective on the state of the music and radio industry in the digital age in DISC AND DAT.

* GREGG SKALL analyzes the enigma wrapped in the bureaucracy that is the FCC UNCENSORED.

* 10 QUESTIONS:

Top 40/Mainstream Editor DAVE HOEFFEL talks with KEGY/SAN DIEGO MD/afternoons SONIC.

Top 40/Rhythmic Editor PETE JONES interviews RCA MUSIC GROUP National Rhythm/Crossover Promotion DONTAY THOMPSON.

Hot/Modern/AC Editor MARK STRICKLAND asks the big 10 of MAGNETIC RED RECORDS singer/songwriter KATHRYN DEAN.

Country Editor RJ CURTIS goes one-on-one with WARNER BROS/W.A.R. artist CHRIS JANSON.

News/Talk/Sports Editor PERRY MICHAEL SIMON talks with WTOP/WASHINGTON, DC Anchor/Reporter RICH JOHNSON.

Alternative Editor SHAWN ALEXANDER discusses the biz with WNFZ/KNOXVILLE VP/PD JONATHAN PIRKLE.

Rock Editor KEN ANTHONY interviews musician SAMMY HAGAR.

Triple A Editor JOHN SCHOENBERGER talks shop with WAPS-WKTL/AKRON Music Specialist/middays CHAD A. MILLER.

Urban/Urban AC Editor SAM WEAVER gets the latest from KJMM/TULSA middays SONNY MAC.

Contemporary Christian Editor MARK GILES interviews Worship artist/singer SHELLY JOHNSON.

Dance Editor CARY VANCE gets the latest from CARILLO MUSIC owner/producer/remixer/DJ ROD CARILLO.

There's also an ON THE BEACH 10Q, where DAVE HOEFFEL talks with WPLJ/NEW YORK alum RICHARD DEAVER JR.

This and more must-read content -- for free -- on ALL ACCESS.

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