Nielsen Taps Matt O'Grady As CEO Of Nielsen Catalina Solutions
January 28, 2016 at 6:03 AM (PT)
NIELSEN has named MATT O'GRADY CEO of NIELSEN CATALINA SOLUTIONS (NCS) reporting to the NCS board of directors. NIELSEN assumed majority ownership of NCS, a joint venture with CATALINA, in 2015.
"MATT is a world-class leader," said NIELSEN COO STEVE HASKER. "His experience and expertise in media, advertising and performance management make him uniquely positioned to take on the CEO role and drive performance and innovation for NIELSEN CATALINA SOLUTIONS and its clients."
Most recently, O'GRADY served as EVP/Managing Director of local media, where he was responsible for strategy and development for NIELSEN's local television and audio clients.